Simpli5d Technologies, the company behind NLPCaptcha, an audience centric digital engagement platform, has raised an undisclosed amount in Pre-Series A funding led by YourNest Angel Fund along with the participation of Udaan Angel Partners.
The firm claims to be working with over 300 publishers and 70 advertisers, including Visa, Lufthansa and P&G.
Launched in December 2011, NLPCaptcha was among the first companies to introduce the concept of captcha advertising in India.
Most online publishers use Captcha as a security tool. Google estimates say that over 200 million Captchas are filled every day. India has 100 million internet users in India which is projected to reach 336 million by 2016 according to report published by Edelweiss Securities Ltd. So, more than 5% of global internet users will be Indians.