BACKGROUND
Maruti Suzuki is one of the most popular car manufacturers in India. It is a subsidiary of Japanese automobile manufacturer Suzuki. Maruti Suzuki did a campaign with NLPCaptcha platform for the 10th Anniversary Celebration of Maruti Swift. The campaign was run on a cost per recall basis.
CAMPAIGN OBJECTIVES
To inculcate Maruti Swift in the minds of target audience as a successful car by celebrating 10 years of Maruti Swift in the market.
RESULTS
The campaign was a huge success both in terms of branding as well as actual conversions. End user was asked to drag Maruti Swift towards right spanning 10 successful years of the car in the market from 2005 till 2015 and continuing. CTR and engagement values clearly speak for the achievements.
Click though rate (PER ENGAGEMENT)
Click though rate (PER IMPRESSION)
CREATIVE LINKS: